Alivio’s brand name and color palette were carefully selected to evoke a feeling of relief and well-being. Every element of this brand revolves around the concepts of renewal and relief, making a strong connection to dental issues, often associated with discomfort. The primary color in the palette, dark green, symbolizes healing, health, wealth, and prosperity, perfectly reflecting Alivio’s brand identity.
The typography of Alivio’s is designed to convey a sense of calm, reliability, and modernity, perfectly aligning with the brand’s mission to provide health and wellness solutions.